What BirunX does with your Google Ads account

01Why this page exists

Connecting BirunX to Google Ads hands us access to a live advertising account that spends real money. You are entitled to know exactly what that access is used for before you grant it, and to check afterwards. This page is public and needs no login.

02What we send to Google Ads

One thing, once per qualifying order: the contribution margin of that order, as an offline conversion. Each upload carries:

• The conversion action it belongs to: one of the four BirunX creates in your account
• The value: the order's contribution margin. A negative margin is sent as zero, because Google rejects negative values
• The currency of the order
• The date and time of the order, in your Google Ads account's own time zone
• The Google click identifier, when the shopper reached you through an ad and gave advertising consent
• A one-way fingerprint of the shopper's email or phone, only when no click identifier is available, so the conversion can still be matched
• The two consent signals recorded at purchase

If an order is later refunded or cancelled, we send a correction against that same conversion: a new value, or a full withdrawal.

We never send revenue. Revenue is the number Google already optimises for, and it is the reason a high-revenue, low-margin product can drain a budget. The whole point of BirunX is to replace it.

03What we read from Google Ads

• Your account's name, ID, currency and time zone, so the dashboard shows the right account and stamps conversions in the right time zone
• The list of conversion actions in the account, so we create ours once instead of duplicating them
• Campaign cost and performance figures, so the dashboard can put your margin next to your spend

04What we never do

• Create, edit, pause or remove campaigns
• Change budgets or bids
• Touch keywords, audiences, assets or ad copy
• Read or alter billing and payment details
• Promote a conversion action to a bidding one on your behalf
• Share your account data with anyone else

This is not a promise about intent. There is no code in BirunX that can do any of the above. The only parts of the Google Ads interface it uses are conversion actions, conversion uploads, conversion corrections, and reading your account's own details.

05How this changes your bidding

Every conversion action BirunX creates is created as secondary, observational. Google records it and shows it to you, and it does not feed bidding until you deliberately promote it. That switch is yours, made in Google Ads, and we never make it for you.

Once you do promote it, Google Ads Smart Bidding starts optimising towards margin instead of order value. An order that looks big but leaves you almost nothing stops being chased.

06Consent

Nothing that identifies a shopper is sent without consent. Our tag reads Google Consent Mode v2 before it does anything: without advertising consent it captures no click identifier, and every upload carries the shopper's consent state so Google applies it at their end too.

07Disconnecting

One button in your BirunX settings. We revoke the token with Google immediately, delete our copy, and stop sending. The conversion actions and the conversions already uploaded stay in your Google Ads account. They are yours, and removing them is your decision to make in Google Ads.