Earnings Disclaimer
What BirunX does not promise you, stated plainly.
Effective 31 October 2026
No promise of profit
BirunX makes no guarantee, promise or representation that you will earn more, spend less, or reach any particular result. Nothing on this website, in our documentation, or in any message from us is a projection of what your business will earn.
We put this first because our product is about profit, and a tool that measures profit is easy to mistake for a tool that creates it. It does not create it.
What BirunX does, and what it does not do
- Reads the orders your store has already received.
- Calculates the contribution margin on each one, from the costs you enter.
- Sends that figure to the advertising platform you connect, when you instruct it to.
- Shows you the result in a dashboard.
- It does not create, edit, pause or manage your campaigns.
- It does not set your bids or your budgets.
- It does not decide which ads run, or who sees them.
- It does not change your prices, your costs or your margins.
In short: BirunX changes what your advertising platform is told. It does not change what that platform does with it, and it does not change what your business is.
Every figure on this site is an example
Every number, table, ratio and percentage in our marketing is an illustrative example, calculated to show how the arithmetic works. It is not taken from a customer account, it is not an average across our customers, and it is not a forecast for you.
If a figure ever appears without an explicit example label, treat it as an example anyway, because that is what it is.
Your results depend on things we do not control
- Your own margins, costs and pricing, the arithmetic can only be as right as the costs you enter.
- The quality and structure of your advertising account.
- Your market, your competitors, your season, and the wider economy.
- How accurately your store platform reports its data to us.
- The effort and the skill you and your team put in.
Two stores using BirunX in exactly the same way can end up with opposite results. That is normal, and it is outside our hands.
Google decides what it does with what we send
BirunX sends conversion values to Google Ads. What Google's bidding systems do with those values is Google's decision, made by systems we neither own nor influence.
Every conversion action BirunX creates is created as a secondary, observational action. It does not feed bidding unless you deliberately change that yourself, in your own Google Ads account.
So we cannot promise a change in your bidding, in your cost per acquisition, or in your advertising performance, because we do not control the system that produces them.
Forward-looking statements
Where we describe what could happen (what a merchant might see, what a change could improve), those are opinions and illustrations, not commitments. Words such as could, may, typically, or in principle mark them. They carry risk and uncertainty, and no actual result is promised by them.
This is not professional advice
Nothing here is financial, tax, legal or accounting advice. The figures BirunX produces are a management tool, not a statutory record, and they are not prepared to any accounting standard.
Do your own checks, and take professional advice before making any decision that depends on them.
Pricing
Our prices are set by us. They reflect what we decided to charge, not an independent valuation, and not a measure of what you will get back. Buy on the basis of what the product does, described above, and on nothing else.
If it turns out not to be for you, the 14-day free trial* is where that is decided: it needs no card and gives you the whole product. A payment already taken is not returned. Write to support@birunx.com if something has gone wrong.
* The length of the free trial may vary with the terms of the platform that hosts your store.