Functional
Put the monthly profit spreadsheet down
Costs are attached per product once. Every order after that is scored automatically, no monthly export, no manual reconciliation.
The second receipt
Every order has a
second receipt you never see
BirunX reads the order exactly as your store sent it, excludes VAT, deducts every cost one by one, then uploads only what is left, the profit, to Google Ads as the conversion value.
Illustrative example · not customer data
An illustrative order: 445 SAR excluding VAT, minus 321 SAR of costs, leaves a contribution margin of 124 SAR, which is sent to Google Ads as the conversion value instead of revenue.
Integrates with
- Salla
- Zid
- Shopify
- WooCommerce
- EasyOrders
- Google Ads
- Snapchat
- TikTok
- MetaSoon
- GA4Soon
birunx.com
Dashboard
Demo store
7d30d
POAS
3.0×
margin ÷ ad spend
150,000
Contribution margin
480,000
Revenue
50,000
Ad spend
✓Profit sent to Google+120 SAR
Illustrative example · not customer data
What changes in your first month
Same budget, same campaigns: a different signal going into them.
Business
Move budget off the orders that quietly lose money
High-revenue, low-margin products stop soaking up spend, because Smart Bidding finally sees what each order leaves behind.
Personal
Stop guessing at 2am whether today was profitable
One number on one screen tells you where you stand today, per store, per campaign, per order.
Start my free trial14 days free* · no credit card
Illustrative example
Without BirunX
Google sees a 500 SAR order and bids on sales volume, regardless of whether it is profitable.← Ad budget wasted on losing orders
With BirunX
Google sees 120 SAR of profit, after shipping, COGS, VAT and fees.← Bidding optimised for real profit
01 · Setup
Live inthreesteps
No developer, no tag manager surgery, no change to your campaign structure, and nothing reaches Google until you switch it on.
Step 1: Connect your store
A direct connection for Salla, Zid, Shopify, WooCommerce and EasyOrders stores. We read your orders and products and register one webhook of our own to hear about new orders. No payments, no card data, no changes to your storefront.
Step 2: Upload your costs
A CSV or store-wide defaults for COGS, shipping, packaging, storage and payment fees.
Step 3: Link Google Ads
Conversion actions are created as secondary first, so your live bidding stays exactly as it is until you decide otherwise.
02 · Real-time margin
Profitperorder
Every order’s contribution margin is computed from COGS, shipping, packaging, storage, payment fees, the cash-on-delivery commission, platform commission and VAT, automatically, the moment it lands.
OrderRevenueMargin
#10482512124
#10481890205
#104791,240-18
Illustrative example
03 · Automatic upload
IntoP-Max
BirunX pushes profit as offline conversions to the conversion actions in your account, and Smart Bidding does the rest, with a delivery status you can follow per order.
SentPendingFailed
Conversion actions → Google Ads
Contribution margin (All customers)
Contribution margin (New customers)
Contribution margin (Returning customers)
Contribution margin (Recovery)
Why you can hand us your order data
Margin data is the most sensitive number in your business. We treat it that way.
Official Google Ads API
Conversions are uploaded through the approved API, no browser scripts, no unofficial workarounds.
Only the access we need
We read orders and products and register our own order webhook. Nothing else. We never touch payments, your customers’ cards, or your storefront.
Encrypted and isolated
Data is encrypted in transit and at rest, and every store is isolated from every other by rules enforced in the database itself.
Built for KSA and Egypt
VAT handling, SAR and EGP support, and cash-on-delivery fees modelled the way your market actually works.
Google Ads access
What BirunX asks for in your Google Ads account
Linking Google Ads grants BirunX one permission: the Google Ads API. This is the whole of what it is used for, in plain terms.
What we send
- The contribution margin of a qualifying order, as an offline conversion value, against one of the four conversion actions BirunX creates in your account.
- A correction against that same conversion if the order is later refunded or cancelled.
- We never send revenue. Replacing it is the whole point of BirunX.
What we read
- Your account name, ID, currency and time zone, so every conversion is stamped in the right time zone.
- The conversion actions already in the account, so we create ours once instead of duplicating them.
- Your cost and performance figures, so the dashboard can put your margin next to your spend.
What we never do
- Create, edit, pause or remove campaigns, budgets, bids, keywords, audiences, assets or ad copy.
- Read or alter billing and payment details, or share your account data with anyone else.
- Promote a conversion action to a bidding one on your behalf.
This is not a promise about intent: BirunX contains no code that can change a campaign. The only parts of Google Ads it uses are conversion actions, conversion uploads, conversion corrections, and reading your account’s own details. Every action it creates is secondary, so it is observed and changes nothing about your bidding until you promote it yourself. Your authorisation is stored encrypted, and one button in your settings revokes it with Google and stops every upload.
A worked example: how the picture changes
Every number in this section is an illustrative example, calculated to show how the maths works. It is not customer data, not an average across our customers, and not a forecast for your store.
A store with 480,000 SAR of revenue spending 50,000 SAR on ads. After all its costs, 150,000 SAR of contribution margin is left, a POAS of 3.0×.
Illustrative example · not customer data
What your dashboard shows
Revenue480,000
Gross profit210,000
Contribution margin150,000
Ad spend50,000
Advertising profit100,000
Why ROAS is not enough
On the same numbers ROAS looks excellent, 9.6×, because it divides revenue by spend and ignores every cost. The number that decides whether you are profitable is POAS: 3.0×.
What actually reaches Google
Without BirunX, Google sees 480,000 and bids on it. With BirunX it sees 150,000, and steers budget toward the orders that leave real profit behind.
Show me my own numbers firstConnect your store and see your real margin before anything is sent to Google.
The questions everyone asks
If yours is not here, write to us and you will know the answer before you pay anything.
Will this change my current Google Ads setup?
No. The profit conversion actions are created as secondary at first, so they report alongside your existing ones without touching bidding. You promote them to primary once you have seen numbers you trust.
How exactly is contribution margin calculated?
Order value excluding VAT, minus COGS, shipping, packaging, storage, payment fees, the cash-on-delivery commission and platform commission. Every cost rule is visible to you and editable. And if a single cost is missing, the order is held. An incomplete number is never uploaded to Google.
My cost data is messy. Is that a blocker?
It is the normal starting point. Upload what you have as a CSV and set defaults for the rest. Orders missing a cost are held with the reason shown to you, so you know exactly what to enter to make your future orders accurate.
How long before Smart Bidding reacts?
Google needs enough profit conversions before bidding behaviour shifts, and how long that takes depends on your store’s size and monthly order count. We will not give you a number we have not measured ourselves.
Is my order and margin data safe?
Our access to your store is limited to reading orders and products and registering the order webhook, data is encrypted in transit and at rest, every store is isolated, and uploads go through the official Google Ads API. We never receive card or payment data of any kind.
What if it does not work for my store?
14 days free*, with no card, and the whole product. That is where you find out. After that a payment is not returned, and you can cancel your subscription at any time so nothing renews.
Pricing that grows with your store
14-day free trial* on every plan · no card required · cancel any time
Pay every
Launch
For a store just starting out with Google Ads.
$49per month
Billed every month
- Up to 500 orders a month
- 3 users per store
- Connect Salla, Zid, Shopify, WooCommerce or EasyOrders
- Contribution margin on every order
- Margin sent to Google Ads, Snapchat and TikTok
- Email support
Growth
For a store raising ad spend that needs a number it can trust.
$99per month
Billed every month
- Up to 2,000 orders a month
- 5 users per store
- Everything in Launch
- Alerts when a cost is missing
Scale
For a store running Google Ads at volume.
$199per month
Billed every month
- Up to 5,000 orders a month
- 10 users per store
- Everything in Growth
- Priority support
- Hands-on setup help
Custom
For a store above 5,000 orders a month.
Priced by agreement
- Unlimited users
- Everything in Scale
- A dedicated account manager
* The length of the free trial may vary with the terms of the platform that hosts your store.
Ready to see
your real profit?
Connect your store, upload your costs, send margin to Google Ads. 14 days free* with no card, and cancel any time.
Start my free trialNo credit card · nothing reaches Google until you switch it on